Best time to send a press release
Thursday is the wire's busiest day and 10:00 local time its busiest hour: 9.2% of all releases go out in that single hour. Pick your market below to see the next 7 days hour by hour, and the quiet windows where your release competes with the fewest others.
⏱ Best time to publish
How many competing releases will hit the wire each hour of the next 7 days, and where the quiet windows are.
10:00 is the crowded hour
9.2% of releases go out in the 10:00 hour local time, and 26.1% between 09:00 and 11:00. Publish then and you meet the densest part of the wire.
Thursday is the busiest day
Thursday carries 19.6% of the week's volume. Friday is 16.6%, or 15.4% below Thursday.
The weekend is closed, not slow
An average weekend day carries 20.8% of an average weekday. Less competition, but also fewer desks reading.
Everyone picks :00
19.6% of releases land in the first minute of the hour, and 33.5% on a quarter hour. Sending at 10:07 instead of 10:00 already steps out of the queue.
For each market, the model reads the last 8 weeks of hourly wire volume in that market's local time, learns each weekday's share of the week and each hour's share of the day, and scales them to the current week's level. Public holidays ahead are marked down by the dip measured on past holidays. In a backtest over four weeks it missed each day's volume by 14.5% on average, against 17.9% for the simplest guess, the same hour last week. The shaded range on each hour is the model's own recent error.
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- The Best Day and Hour to Publish a Press Release — Data From 150,216 Releases
- Free press release template
- Company press release lookup
Then watch who else publishes
The forecast tells you how crowded the hour will be. PPN World shows you the crowd itself: every release in your sector and market, live, with alerts — on the free plan.