Communiqués de presse Media OutReach — Flux RSS et veille en direct
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- Talking PR with Ivan Theodoulou, Founder of Eight Public Relationsil y a 29 j
In our Talking PR series, we sit down with PR and Communications leaders from across Asia Pacific – to gain insights into developments in the industry and learn about their professional journeys. Ivan…
- Man, Media, Machine: How Do You Reach Both Journalists and AI?il y a 55 j
Criteria Journalists want AI engines reward Relevance Clear news angle tailored to their beat Relevant content aligned with query intent Credibility Trusted sources, verifiable facts Authoritative dom…
- Why Your Press Release Is a GEO Asset (If Distributed Right)il y a 61 j
With AI transforming how information is found and brands are discovered, a new discipline has entered the PR and communications playbook: Generative Engine Optimisation, or GEO – the practice of ensur…
- Talking PR with Shaun Pham, Founder & CEO, Spotlight Asia, Thailandil y a 62 j
In our Talking PR series, we sit down with PR and Communications leaders from across Asia Pacific – to gain insights into developments in the industry and learn about their professional journeys. Shau…
- PR Insights: How Do You Get Your Brand Cited by AI? – Press Releases, the Secret Weapon for AI Visibilityil y a 99 j
In a rapidly evolving communications landscape, the role of the press release has undergone a transformation. No longer ‘just’ a tool for earned media, it is now crucial for online authority, brand tr…
- Talking PR with Andrew Wong, Managing Director & Founder, Blue Totem Communications, Singaporeil y a 130 j
In our Talking PR series, we sit down with PR and Communications leaders from across Asia Pacific – to gain insights into developments in the industry and learn about their professional journeys. Andr…
- Talking PR: From the Minds of Four Asia Pacific PR Leadersil y a 266 j
2025 has been a year of excitement and uncertainty amid significant changes in the world of PR and communications. From the merger of OmniCom and IPG, to revenue drops at WPP, the vast implications of…
- PR Insights Series: Crafting Content Optimized for AI, and for Humansil y a 300 j
This is the second part in our AI Insights for PR Professionals and Communicators series, following up on the article on AI content strategy . Making Your Content Visible in the Age of AI Search As PR…
- PR Insights Series: Optimising Your Content Strategy for AI Searchil y a 333 j
Search remains key for communications, but a shift in user behaviour is impacting strategy. As more people search using AI instead of traditional search engines, communicators need to ensure they are…
- Navigating Financial Market Volatility: Building Trust Through Authentic, Data-Driven Press Releasesil y a 395 j
Volatility has come to define financial markets of late, making factual, authentic communication crucial to counter misinformation and protect asset values from speculation and rumour. Leading compani…
- Google’s AI Overviews and Search Algorithm Shift Make Press Releases More Importantil y a 427 j
Google’s expanded rollout of AI Overviews^ and its latest search algorithm updates* are a major leap in search technology, fundamentally shifting how users find and react to information online. These…
- Beyond the Trophy: The Power of Announcing Award Wins with a Press Releaseil y a 455 j
Winning an industry award is a big deal for any company. But to make the most of the achievement, the world needs to hear about it. And what better way to ensure that than with a press release? A well…
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