Talking PR with Andrew Wong, Managing Director & Founder, Blue Totem Communications, Singapore

In our Talking PR series, we sit down with PR and Communications leaders from across Asia Pacific – to gain insights into developments in the industry and learn about their professional journeys. Andrew Wong is a seasoned PR professional, passionate about creating the kind of agency he wants to work at, and for delivering high‑quality work without unnecessary noise. He is the Founder and Managing Director of Blue Totem Communications Singapore , which he started in 2016, after ten years at ICON International Communications, and Ketchum, following its acquisition of ICON. What motivated you to start Blue Totem Communications? During the time, I was very involved and interested in the mechanics of running an agency – from finance and HR to operations and systems. Over time, I started to realise I wanted to build something of my own – driven by the idea of creating an agency that’s commercially sound, yet mindful about culture and people. That belief led to the founding of Blue Totem in 2016. What are the most rewarding and challenging parts of being a business owner? The most challenging part is that the responsibility ultimately sits with you. I’m accountable for the quality of our