GM to Pay $220M for Sharing Drivers’ Private Data in Case Joined by Attorney General Aaron M. Frey

GM to Pay $220M for Sharing Drivers’ Private Data in Case Joined by Attorney General Aaron M. Frey 10/29/2026 Jules.M.Olson@… Thu, 10/29/2026 - 15:33 FOR IMMEDIATE RELEASE Contact: Danna Hayes, Danna.hayes@maine.gov AUGUSTA – General Motors will pay $220 million to settle allegations that it illegally sold consumers’ private driver behavior data and location information to third parties, including data brokers who then sold the data to insurance companies. For many consumers, this data was used by insurance companies in part to set insurance rates. Attorney General Frey joined a coalition of 36 attorneys general in the case against GM, and the state will receive $2,840,788 through the settlement. The settlement requires GM to obtain affirmative express consent from consumers before collecting or disclosing consumer driving and location data. “This settlement serves as a reminder that a customer’s personal data is not just some commodity for corporations to sell behind the customer’s back,” said Attorney General Frey . Without obtaining appropriate consent, General Motors profited by tracking customers’ driving habits in order to sell that data to car insurance companies. This pract

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