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The HEINEKEN Company — Newsroom·NL·

Birra Moretti Announces Stanley Tucci As Its New Ambassador - As They Team Up To Show Us How To Enjoy Life’s Simple Pleasures

Italian beer brand, Birra Moretti, has announced Stanley Tucci as its new UK and Ireland ambassador The partnership celebrates the enjoyment of life’s simple pleasures - reminding the nation to make the most of moments with friends and family Collaboration sees the coming together of two Italian greats with one shared philosophy - in a campaign that turns traditional celebrity ambassadorship on its head Birra Moretti has today announced acclaimed actor, writer, and food lover - Stanley Tucci - as its newest brand ambassador. The collaboration brings together two advocates of the same philosophy: that life is about enjoying simple pleasures. Together Stanley Tucci and Birra Moretti are reminding the nation to make more time for life's simple pleasures appreciating unexpected moments and prioritising time with the people who matter. However, this is a partnership with a twist - as rather than simply lending his name to the campaign, Tucci has opted to embrace Birra Moretti’s philosophy so wholeheartedly that he doesn’t actually feature in the shoot at all. Instead, he chose to spend his time catching up with friends, enjoying good food, and sharing a Birra Moretti. In a brand new ad

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