New Research highlights the cultural and tourism value of Europe’s hospitality venues

New HEINEKEN research shows Europe's pubs, bars, cafés and tavernas are becoming destinations in their own right, influencing where people travel and how long they stay - while playing an important role in Europe’s tourism economy and cultural life. More than a third of tourists have visited a neighbourhood specifically to try a local venue, while one in five have then stayed longer because of one 1 Tourists spend almost €2.5 billion a year on HEINEKEN beers alone - equating to almost two million beers bought by tourists every day 2 Tourists reveal they seek out the places locals socialise to get a real taste of a destination The HEINEKEN Company partners with Magnum Photos to capture Europe through 11 of the local venues at the heart of everyday life Europe's pubs, bars, cafés and tavernas are becoming a part of the destination itself, drawing visitors into local neighbourhoods and offering a taste of local life over a cold glass of beer. New research from HEINEKEN, Europe’s leading brewer, found that local bars and pubs are influencing where tourists choose to go, the neighbourhoods they explore and how long they stay. More than a third (35%) of people surveyed said they had visi

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