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Commercial newswire·CH·

Informationsflut und sinkende Aufmerksamkeit schr�nken Einfluss der PR am st�rksten ein

Z�rich (ots) - Zu viele Informationen und sinkende Aufmerksamkeit setzen die Wirkungsmacht der PR am st�rksten unter Druck. Auch der Bedeutungsverlust der klassischen Medien und abnehmendes Vertrauen in Medien und PR stellen die professionelle Kommunikation vor grosse Herausforderungen. F�r den aktuellen PR-Trendmonitor haben die dpa-Tochter news aktuell und P.E.R. Agency Kommunikationsprofis gefragt, welche Entwicklungen die Einflussm�glichkeiten der PR am st�rksten einschr�nken. An der Umfrage haben 302 PR-Fach- und F�hrungskr�fte aus der Schweiz und aus Deutschland teilgenommen.

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