Lufthansa Group Launches First Consumer Brand Campaign to Highlight Benefits of Its Airline Network
“Greatness is a Group effort” advances the airline group’s umbrella-brand strategy introduced in 2025 while individual carrier campaigns continue IN BRIEFKEY TAKEAWAYSFAQs Lufthansa Group is introducing its first B2C umbrella-brand campaign on 21 October 2026 under the line “Greatness is … Read the full press release →
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