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Original source: PQ Media·Distribution channel: Commercial newswire·

Global Product Placement Spending Grew 12.7% in 2025 to $37.2B & Pacing for Faster Growth Again in 2026, Driven by TV, Film, Music & Digital Media

Global product placement spending grew 12.7% in 2025 to $37.16 billion, accelerating from the 12.1% gain posted in 2024, fueled by double-digit growth in TV, film, music and digital media, which benefited from the end of writer and actor strikes in the US opening up production schedules...

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