IAB Tech Lab lance AAMP 3.0 pour standardiser le processus de l'appel d'offres à l'achat dans la publicité agentique
OpenProposal apporte une norme commune à une étape historiquement manuelle de l'achat média, en reliant les appels d'offres aux engagements d'achat ; le texte sera soumis à consultation publique jusqu'au 22 octobre 2026. NEW YORK, 22 septembre 2026 /PRNewswire/ -- Aujourd'hui, IAB Tech...
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