The Darling of Winning Brands Is a Story the Media Can Tell

In 2008, Airbnb was still struggling to gain traction. Its founders, Brian Chesky and Joe Gebbia, were heavily in debt and searching for a way to keep the business alive. During the United States presidential election, they created limited-edition cereal boxes called Obama O’s and Cap’n McCain’s, then sent the story to reporters. The unusual […]