AI marketing pioneer Andy Parton launches The Playbook for AI Brand Building

Wednesday 30 September, 2026 LONDON, 30 September 2026 – Andy Parton, founder of London AI marketing consultancy Destreza, has launched The Playbook for AI Brand Building, available from today at theplaybookfor.ai. It puts the brand-building workflow the world’s biggest brand owners use into the hands of founders and lean marketing teams, with agentic AI acting as a guide throughout, doing the research and strategy work usually reserved for agency teams. Launching a brand has never looked easier. In 2026, AI can give a founder a name, logo, website and launch plan within a week. The reality is different: building a brand has never been harder. More than 40 million new businesses and brands launch worldwide each year [1], and 76% of new launches fail [2]. But the odds are not the same for every business: at those that run a formal staged process, just 6% fail [3]. Parton, the Playbook’s creator, has spent more than sixteen years building iconic brands at blue-chip businesses including Diageo and BAT, and more than six years pioneering AI in marketing. He has codified the process the biggest companies use, which until now needed huge budgets and big teams to run, and has rebuilt it f