New research reveals which estate agents AI recommends, and why

Monday 21 September, 2026 FOR IMMEDIATE RELEASE Analysis of 10,560 AI responses finds that buyers and sellers are being presented with a much smaller shortlist of agencies LONDON, 18 September 2026: New research has revealed how ChatGPT, Gemini, Claude and Google AI Overviews recommend estate agencies to buyers, sellers, landlords and investors. Schutle analysed 10,560 AI responses across 116 commercially relevant prompts covering London, Dubai and Marbella. The study found that AI platforms typically recommended only three to five agencies in each response. However, the companies selected changed considerably depending on the customer’s location, nationality, requirements and choice of AI platform. The research suggests that AI is creating a new commercial consideration set for estate agencies. Companies that are not included in an AI-generated answer may never reach the customer’s original shortlist. Among the findings: Knight Frank led Central London recommendations, appearing in 63.8% of relevant responses.Hurford Salvi Carr led Canary Wharf, Docklands and E14 prompts with 30.3% visibility.Allsopp & Allsopp led buyer-support and seller searches in Dubai.fäm Properties led Dubai