Mattel Names Maluma, Supercar Blondie and Robert Lewandowski as its First-Ever Hot Wheels Class of Lends™ in New Challenge Accepted Campaign
Today, Hot Wheels announced Challenge Accepted, a global campaign championing the challenger spirit and the mindset that drives people to take risks, defy expectations and chase their passions. At the centre of the campaign are three global icons who have forged their own paths to success: global music superstar Maluma, the largest automotive content creator in the world and entrepreneur Supercar Blondie, and football champion Robert Lewandowski.
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