Matomo Study Finds 85% of U.S. Organizations Have Questioned Decisions Based on Analytics Data

A new Matomo study reveals a growing 'trust gap' in web analytics, with 85% of US organizations questioning business decisions based on analytics data. AI is increasing pressure on data quality, transparency, and control, as 70% of US respondents say AI-generated traffic is very important.Auckland , New Zealand--(Newsfile Corp. - July 20, 2026) - Matomo study reveals a growing "trust gap" in web analytics as AI increases pressure on data quality, transparency and control.Key findings include:85%...