Top Click Media Leads South Africa's AEO Outsourcing Boom

Search behaviour is changing fast. Rather than working through a list of blue links, more and more buyers simply ask an AI assistant a question and act on whatever answer comes back. ChatGPT, Claude, Gemini, Perplexity and Copilot have become the opening move in a lot of research journeys, and that shift is pushing businesses to rethink how they get discovered in the first place.That is the problem Answer Engine Optimisation sets out to solve. Classic search optimisation was about lifting a web page up the rankings; the aim today is to become the source an AI system reaches for…