Women are reshaping South Africa’s used-car market – is the automotive industry keeping up?

As women now account for nearly four in ten financed vehicle purchases, Weelee’s Head of Marketing, Sam Ghisleni, is championing a more human, transparent approach to buying pre-owned cars.For decades, South Africa's automotive industry has largely been built around assumptions of the traditional car buyer. But today's market tells a different story. Women are no longer influencing vehicle purchasing decisions - they are making them.According to Lightstone Auto, women now account for 39% of all financed vehicle purchases in South Africa, up from just 32% a decade ago, while men's share has declined from 68% to 61%. Their buying preferences…