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Hong Kong Government — 新聞公報·HK·

大型體育活動事務委員會向三項活動頒授「M」品牌認可

下稿代大型體育活動事務委員會發出： 大型體育活動事務委員會已向2026三項鐵人世界盃 - 香港（十一月七至八日）、BLAST Premier Hong Kong Rivals 2026（十一月十三至十五日）及中國銀行（香港）港珠澳大橋（香港段）半馬拉松2026（十一月十五日）頒授「M」品牌認可。 委員會主席吳守基今日（十月三十日）表示：「我們非常高興能將『M』品牌認可頒授予這三項國際體育盛事。三項鐵人世界盃讓運動員可在維多利亞港及中環街道盡情展現其拼搏精神；頂級國際電競賽事BLAST Premier Hong Kong Rivals再次在亞洲國際博覽館舉行，吸引全球電競迷注視；而港珠澳大橋半馬拉松則利用世界級地標展現香港的獨特風貌。這些盛事不僅吸引世界頂尖運動員及各國旅客訪港，更能進一步鞏固香港作為國際體育盛事之都的地位。」 「M」品牌計劃旨在鼓勵及協助本地體育總會、私人或非政府機構舉辦更多大型國際體育活動，並加以扶植，使有關活動得以持續舉行。各類符合審批準則的體育活動有機會獲委員會授予「M」品牌認可，部分活動更會獲得撥款資助。設立「M」品牌制度的目的是推動發展大型體育活動，為香港培養可持續的體育文化，並把香港的形象提高為國際體育盛事之都，為社會帶來實質的經濟利益。 有關「M」品牌活動的詳情，請瀏覽 www.mevents.org.hk 。

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