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Hong Kong Government Press Releases (info.gov.hk)·HK·

Brussels ETO promotes Hong Kong F&B and retail opportunities in Lisbon, Portugal (with photo)

The Hong Kong Economic and Trade Office in Brussels (Brussels ETO), in collaboration with Invest Hong Kong and the Hong Kong Trade Development Council, organised a business seminar entitled "Hong Kong: Opportunities for Portuguese F&B and Retail Brands" in Lisbon, Portugal, on October 27 (Lisbon time). The seminar introduced Hong Kong's business advantages and market opportunities to Portuguese food and beverage as well as retail businesses. Speaking at the seminar, the Special Representative for Hong Kong Economic and Trade Affairs to the European Union, Ms Shirley Yung, highlighted Hong Kong's long-standing position as an international trading and logistics hub. She also mentioned Hong Kong's appeal as an attractive market and showroom for Portuguese food and beverages as well as retail products seeking to reach consumers in Asia and beyond. Long recognised as a culinary paradise, Hong Kong offers vibrant dining options and a sophisticated consumer market. Ms Yung noted that Hong Kong welcomed close to 50 million global visitors in 2025, providing international brands with exposure to a broad and diverse customer market. Located in the Guangdong-Hong Kong-Macao Greater Bay Area,

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