How a Regional Company Beat a Global Competitor to a Million Dollar Contract
Why a regional technology company beat a global competitor to a major government contract in Kenya – and what market credibility, local expertise and long-term visibility reveal about winning business in African markets. In 2014, I watched a global technology company lose a government digital infrastructure tender in Kenya. The project was valued at about […] The post How a Regional Company Beat a Global Competitor to a Million Dollar Contract appeared first on .
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