APO Group Announces Promotion of Malika Bouayad to Group Account Director

APO Group (www.APO-opa.com), the leading multi-award-winning pan-African communications consultancy and press release distribution service, is pleased to announce the promotion of Malika Bouayad to Group Account Director, in the company’s Public Relations&Strategic Communications division. This appointment, effective 1 December 2025, reflects APO Group’s commitment to developing strong African talent and enhancing its delivery of world-class communications support to clients across the continent and beyond. Born and raised in Morocco, Malika brings close to a decade of experience in communications, marketing, and stakeholder engagement across diverse sectors. Fluent in English, Arabic, and French, she holds both a bachelor’s degree and an MBA from Al Akhawayn University in Ifrane. Since joining APO Group in 2022, Malika has played a pivotal role in delivering award-winning campaigns. She has spearheaded major media programmes for global events, including three consecutive editions of GITEX Global and GITEX Africa, managing African and international media with precision and excellence. She has also led local media engagement in Morocco for high-profile clients such as Basketball Afr