Western Cape launches South Africa's (SA) first health rewards pilot for public healthcare users

On 10 October 2026, the Western Cape Department of Health and Wellness is proud to launch South Africa’s first rewards programme for residents who make use of public healthcare. Starting as a long-term pilot in Westridge, Mitchells Plain, WOWRewards will test whether small rewards can help people build healthier habits and access preventative care earlier and more consistently. Speaking at the launch, Minister of Health and Wellness, Mireille Wenger, called on residents to make healthy choices count. “While rewards programmes are familiar to many private medical scheme members, the majority of South Africans rely on public healthcare. WOWRewards will explore how a rewards approach can support healthier choices for residents served by the public health system.” “Prevention is better than cure, but making healthy choices is not always easy. Through WOWRewards, we want to give people a little extra encouragement to take steps that can make a lasting difference to their health,” said Minister Wenger. The pilot is open to residents of Mitchells Plain who make use of public healthcare facilities and are 18 and older. The programme will be expanded to Knysna in early 2027. The aim for thi

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