The signals shaping business, media, technology, and consumer behaviour across Africa.

A weekly intelligence briefing tracking the signals shaping business, media, technology, and consumer behaviour across Africa. Created by dentsu Africa's network of experts across the continent, Pulse helps organisations understand what is changing, why it matters and where opportunity lies next. Last week, a challenge from Dawn Rowlands at the IMC Nedbank Conference sparked debate across boardrooms and businesses. Africa has spent decades being described as the continent of potential. The more important question today is no longer what Africa could become, but what Africa intends to build, own and lead. Here are 5 signals worth paying attention to this…