Fitness Brand Dropped Over Collaboration with Adult Creator Lottie Lou Clarke

Friday 25 September, 2026 PRESS RELEASE The HIIT Company Responds to Roefield Leisure Decision and Opens Wider Conversation About Adult Creators and Professional Life Fitness brand says ambassador Lottie Lou Clarke’s role with the company is fitness-focused and separate from her work as an adult-content creator LANCASHIRE, UK — FOR IMMEDIATE RELEASE The HIIT Company has responded to a decision by Roefield Leisure in Clitheroe to end its affiliation with the fitness brand, after the leisure centre raised concerns about social-media content associated with the brand. Lottie Lou Clarke, an ambassador for The HIIT Company, has given her full consent to being publicly identified in this release as an adult-content creator and to discussion of her work within that industry. Clarke’s role with The HIIT Company is fitness-focused. She participates in workouts and appears in fitness and exercise-related content published by the company. Separately, Clarke is building a career as an adult-content creator. The HIIT Company says it treats these as separate professional activities and believes the situation presents an opportunity for a wider public conversation about how people working in the