Mazda service plans expanded to include out of warranty cars, as brand moves to boost aftersales customer loyalty across network

Mazda has introduced a service plan initiative aimed at boosting the volume of retained cars serviced across its franchised network by including out of warranty models. The move is designed to attract owners of older vehicles who do not currently use Mazda’s dealer network for servicing, as well as those who did not buy their cars from Mazda retailers.