The Prediction Markets Boom: Why Sportradar Is Confident It Doesn't Need To Pick A Winner

By Meg Flippin, Benzinga DETROIT, MICHIGAN - October 16, 2026 ( NEWMEDIAWIRE ) - Think the Knicks can win it all again in 2027? Or that the Cowboys will finally make a Super Bowl run? On prediction markets like Kalshi and Polymarket, you can trade on that outcome, and sports have quickly become the main event. Sports constituted ~82% of Kalshi's U.S. prediction volume in the last twelve months, according to an August report from industry research firm Eilers & Krejcik. The category is also growing fast. The report estimates that total monthly U.S. prediction market contract volume reached 49.0bn contracts in July 2026, representing growth of approximately 49x versus 0.9bn in August 2025. Prediction markets are catching up to traditional sportsbooks, too. Per Eilers & Krejcik, U.S. sports prediction market handle-analog accounted for 30% of combined prediction market and online sports betting handle in June 2026, up from 1-2% just one year ago. Handle-analog is the prediction-market equivalent of the total amount wagered. What Are Prediction Markets, And Why Now? Prediction markets let people buy and sell contracts tied to real-world outcomes. Kalshi and Polymarket are regulated by

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