Build the Audience: WiC aims at African cinema’s missing link, audiences

Deepixels launches WiC, a new audience infrastructure initiative for African screen content, at Durban FilmMart 2026DURBAN, SOUTH AFRICA: African cinema has spent decades building filmmakers, films, festivals, markets and production capacity. Yet one fundamental challenge remains: how d­­o African films consistently find, grow and sustain paying African audiences?At Durban FilmMart 2026 (9-12 October), Deepixels will introduce WiC, Watch in Community, an audience infrastructure initiative designed to help build new audience markets for African screen content.The launch forms part of a broader proposition Deepixels is bringing to the industry, that every film is made for someone, and the challenge is to…