CCIDA sponsors industry to participate in 24th China Toy Expo (with photos)

The Cultural and Creative Industries Development Agency (CCIDA) under the Culture, Sports and Tourism Bureau sponsored the Hong Kong Brand Toy Association to participate in the 24th China international trade fair for toys - China Toy Expo in Shanghai from today (October 21) to October 23, and set up the inaugural Hong Kong Art Toy Pavilion to unveil original intellectual property (IP) creations by Hong Kong art toy companies and designers. The Hong Kong Art Toy Pavilion is a key project under the inaugural CCIDA-sponsored Hong Kong Art Toy Maker Incubation Programme. The Pavilion adopts pixel art as its core visual language and integrates retro-gaming aesthetics, digital culture and art toy presentation, creating a playful, distinctive and recognisable "Pixel Land from Hong Kong". Eight original IP creations were selected from over 40 shortlisted entries and were sponsored to be developed into large-scale 3D models and showcased to global buyers and licensees at the China Toy Expo for the first time. Organised by the China Toy and Juvenile Products Association, the China Toy Expo is one of the largest and most influential toy events in Asia. Participation in the Expo highlights Hon

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