LCQ15: Enhancing the travel information platform

Following is a question by the Hon Ken Lee and a written reply by the Secretary for Culture, Sports and Tourism, Miss Rosanna Law, in the Legislative Council today (October 21): The Chief Executive's 2026 Policy Address proposes that the Hong Kong Tourism Board (HKTB) will enhance Discover Hong Kong's digital platform, launch a new mobile application (new app) to consolidate the ticket stub offers of mega events, and provide one-stop contact services to connect event organisers with the relevant trades. In this connection, will the Government inform this Council: (1) whether it knows (i) the respective ratio of new to returning visitors, number of pageviews, and engagement rates of the Discover Hong Kong website, as well as the number of clicks and outbound clicks from the offer-related pages to merchants or booking platforms for each year from 2023 to 2025, and if the HKTB does not have the relevant data, of the reasons for that; and (ii) whether it will explore other ways to estimate the actual spending or conversion rate generated through such links; if so, of the details; (2) how the new app and the existing Discover Hong Kong platform will integrate with each other; whether th

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