Government to Leverage Major Sporting Events to Market Kenya Globally

The Government will leverage Kenya’s growing profile in international sport to market the country globally, promote tourism and investment, and strengthen international partnerships, Prime Cabinet Secretary and Cabinet Secretary for Foreign and Diaspora Affairs Dr. Musalia Mudavadi has said. In a speech read on his behalf by the Chief of Staff in the Office of the Prime Cabinet Secretary, Mr. Joseph Busiega, during the 2026 Annual Diplomatic Golf Day, Mudavadi said Kenya’s achievements in athletics, football and rallying, together with its growing role in hosting major international sporting events, offer valuable platforms to showcase the country’s talent, tourism, culture and investment opportunities. He highlighted the Safari Rally, Kenya’s participation in continental football and Nairobi’s opportunity to host the 2029 World Athletics Championships as milestones that enhance Kenya’s visibility on the global stage. Mudavadi also called on members of the diplomatic community and other golfers to explore Kenya’s diverse golf courses as part of efforts to promote golf tourism, noting that the sport offers visitors an opportunity to experience the country’s scenic landscapes, hospit